Pitching to a new client
Challenge: You are a consultant pitching for work at a new telephone company. Your client’s challenge is understanding what makes them an employer of choice in the current market. You are wanting to impress the client with your industry knowledge, demonstrate your credibility and start to build trust.
How we enable you? Our AI platform makes it easy to DISCOVER the attributes that a market finds attractive. We can also use the AI platform to work out which of the telephone companies is 'winning the war' for talent based on all available online data. That is how we make your life easier by finding all of the evidence online to support data driven conclusions.
The result? We empower you as you build credibility and trust with your client demonstrating evidence of the current market orientation, and potential strategies for how to address your client's positioning.
Case Study: IT Employer of Choice
Challenge: Your client is fundamentally transforming their business in response to the market. They are eager to get evidence of the unmet needs within the market. You are wanting to impress the client with your industry knowledge, demonstrate your credibility and start to build trust.
How we enable you? We know that sentiment analysis, focus groups and other forms of research can mean your team can get stuck in a bubble. It could be a social media bubble, or the group think of a focus group who actually just want to help you out by telling you what you want to hear. We provide you with evidence you can share with your client. It includes analyses of the unmet needs and the emotions of the current market, what is engaging with whom in which media, what stories or narratives are significant, who the subject matter experts are and what role your client could play.
The result? As well as empowering you as you build credibility and trust with your client, you will be able to demonstrate evidence of their current market orientation, and potential strategies for how to obtain strategic advantage versus competitors. This is done quickly and cheaply and can then be used to track progress on the chosen strategy
Case Study: Financial Services Credit Card Implementation